The power of an email
And my simple email writing formula
Recent news on the new paid tiered system on Meta verified last week re-affirmed to me this -
It is time to focus our efforts on building our community and collecting our tribe, in smaller, quieter areas of the online world.
It’s why I love Substack so much!
It’s also why I love email marketing, learning to write an email has simply taken practice, and like any skill is an ongoing practice.
But my pattern of hook/share a story/give me a reason to open the email, relate this to a current offer (aka sell) and then maybe sell again, with a ps down-sell, upsell or this is coming, is a pattern that I love.